Michelle Sitong Chen

School of Management
Massey Business School


Thesis Title
Achieving Holistic Sustainability in Chinese and New Zealand Business Partnerships: An Integrative Approach

Research Description
My research is about achieving holistic sustainability in Chinese and New Zealand business partnerships: An integrated approach. The central research questions what are the tensions that emerge frequently in sustainability in the context of Chinese and New Zealand organisational trading partnerships and how do these firms address these tensions inherent within a holistic sustainability agenda. To address the questions, a qualitative, interpretive exploratory study in an abductive reasoning with a multiple-case study design are conducted. Semi-structured face-to-face in-depth interviews and focus group discussion are utilised for data collection.

Research Importance
This study will enrich the existing literature and provide a novel insight in managing tensions in sustainability. Also, this research will offer global firms with a better understanding of tensions, its characteristics, and provide better strategies to Chinese and New Zealand firms in business partnerships in managing tensions in sustainability.

Research Benefit
I believe that my research will make a contribution both to sustainability academics and practitioners who aims to achieve sustainability holistically.

Personal Description
I come from China. The reason I choose Massey is because I really enjoyed studying here when I did my MBS. Once I finish my PhD, it will be great if I can help Chinese and New Zealand companies who are in business partnerships in addressing economic, social and environmental issues in a more integrated way.

Associate Professor Gabriel Eweje
Dr Jeffrey Kennedy

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