New information following the change in COVID-19 alert levels.

Bachelor of Business (Economics)

Key facts

  • Available at Auckland
  • Available at Manawatū
  • Available via Distance Learning
  • Available for international students studying in NZ or via distance learning

Become a business leader of the future

Economics is one of the most versatile majors. You will learn how the world of business actually works – that means you will gain the skills to interpret global information and events to help organisations grow.

Find out more about the Bachelor of Business parent structure.

What is it like?

One of our most versatile business majors, the BBus (Economics) gives you an edge on the competition by training you in understanding how the economy operates at micro and macro levels.

Like most of life’s important questions, economics focuses on complex interrelationships.  Economics is ultimately the study of trade-offs as they influence our daily lives.

You will study the immediate business environment, the role of the competition, and the connections between different sectors in the economy. You will learn about the effects the world economy has on New Zealand business and people. You will study what the government can do to foster healthy businesses and advance innovation and prosperity, but also about possible negative effects of excessive government interventions.


Massey’s Bachelor of Business (Economics) gives you lots of flexibility in the subjects that you study. You will gain a good grounding in economic fundamentals as well as a broad understanding of the core elements of business such as accountancy, finance, marketing and management.

Choose a specialisation

You can specialise in a number of areas, including, international trade and finance, resource and environmental economics, financial economics, managerial economics and public policy.

Learn from leading business experts

Our lecturers and professors are actively researching both nationally and internationally, bringing the most relevant developments in business theory and practice to the classroom.

Sought-after by employers

Massey’s economics programme has been acknowledged by industry for its quality and content. Our graduates are sought-after by major public and private sector employers and many are now placed in prestigious organisations within New Zealand and around the world. The Bachelor of Business will give you the leadership, communication and critical thinking skills that will make you a sought-after employee.

The Bachelor of Business at Massey University will give you many skills you can use in many different types of businesses, in New Zealand and around the world. You will be someone that has a sound base in the business fundamentals of accounting, economics, finance, management, marketing, law and communication.

The Massey Business School is one of the country’s leading and largest business schools and is AACSB accredited.Our economics faculty publishes regularly in the top international academic journals and are very well regarded in New Zealand and internationally.

Massey University’s business and management and economics and econometrics programmes are ranked in the top 250 in the world (by QS (Quacquarelli Symonds). We are ranked No.1 in New Zealand and in the top 150 universities worldwide for our business administration, communication and finance programmes by ShanghaiRanking.

Want more focus on economics?

Massey’s unique Bachelor of Applied Economics offers a more focused and concentrated study of economics. In contrast, the economics major in the Bachelor of Business gives you a broad and well-rounded education in business. You’ll get a strong grounding in economics, but in a programme that is less rigorous and less specialised than the Bachelor of Applied Economics, while retaining its key advantages.


There are a large number of scholarships available to first year and current Massey University business students including hardship and sports-related scholarships.

Our Future Leaders Scholarship is a prestigious scholarship to recognise emerging leaders enrolling in full-time business, communication and agricommerce programmes at Massey University.


A good fit if you:

  • Would like to figure out how to make the world a better place
  • Enjoy working with numbers
  • Think analytically and logically
  • Want more career options
Jessica Black
Analyst at MartinJenkins

“ While challenging, I found the economics major at Massey to be extremely versatile, interesting and valuable. I developed strong quantitative, qualitative and critical thinking skills throughout. Skills that have enabled me to apply for, and deliver tangible change within, a wide range of jobs…”

I enjoy economics because it is a field that not only challenges you to think critically about the world, but it invites debate on new ideas and has extremely practical applications. It provides frameworks to understand how the world works – from the reasons why you might decide to buy organic bananas to what flow-on effects a budget deficit has. It helps us to ask; What are the flow on effects? How can we do things better? What strategy is needed to achieve the most efficient outcome and how do we generate change? If you have a curiosity to learn more about human behaviour/incentives, the workings of the world economy, government and business in general, I would highly recommend taking an economics major. Coupling this with another sought after major (particularly maths-based) will put you in a good position when applying for jobs. During her study Jessica interned at the New Zealand Treasury and Foodstuffs North Island.


The skills and knowledge of trained economists are highly sought after by the public and private sectors, large and small firms, large international agencies, schools and universities, economic policy makers and social organisations. The following list are examples of some of the options open to you:

  • Agricultural economist
  • Business analyst
  • Economic consultant
  • Energy research officer
  • Environmental economist
  • Financial policy advisor
  • Health economist
  • International economist
  • Institution development coordinator
  • Energy researcher
  • Competition analyst
  • Trainee dealer

All government agencies (such as the Treasury, the Reserve Bank, the Ministry of Business and Innovation, etc.) as well as a long list of international agencies (like the World Bank or the International Monetary Fund) all recruit economics graduates. However, the beauty of economics is in its versatility - a graduate is not restricted to a career of an ‘economist’. Your economics degree can be the gateway to employment in many other areas, like management, planning, politics, education, finance and banking, or in journalism and the media. You can design your economics major to meet your interests and career objectives.

Study abroad and get work experience

Student exchange

Massey University offers you a wide range of international student exchange opportunities around the world. That means you can combine your studies with an international experience. This helps you to create an international network, gain additional skills and also makes you also more competitive on the job market.

Internship programme

The Bachelor of Business offers internship courses, available to high-achieving Bachelor of Business students in their third year. An internship means you go and work within a company, on projects or a collection of activities. It gives you great real-world experience, the chance to apply your learning, gain experience for your CV and make contacts for potential roles when you graduate.

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