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Combine your strong business sense with deep insights into human behaviour, and you’re all set for an amazing career.
Find out more about the Bachelor of Arts parent structure.
Massey’s BA (Business Psychology) draws on leading expertise from business and psychology to set you apart from the rest. The BA (Business Psychology) is taught in collaboration by psychology and business lecturers and applies psychology to the world of business. It will develop your understanding of how people affect and are affected by, organisational culture, human resources and management. Your understanding of human attitude and behaviour will be a distinct advantage in your ability to drive business growth.
People are integral to the success or failure of any business. Massey is the only New Zealand university offering a major that combines psychology with the human side of business.
Enhance your employability with a powerful skill-set. By studying business psychology within an arts degree, you will gain a comprehensive knowledge of business and psychology, as well as broad transferable communication and analytical skills integral to any career. This diverse mix of skills will enhance both your work-readiness and your world-readiness.
Massey is ranked in the world’s top 250 universities for psychology by the Quacquarelli Symonds (QS) ranking.
Business psychologists often work as consultants. They often meet with business leaders and management to assist with improving personnel strategies, including hiring methods and training programmes, and evaluating the success of the organisational structure.
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