Skip to Content
New information following the change in COVID-19 alert levels. massey.ac.nz/coronavirus
An introduction to marketing management for students who do not intend to specialise in Marketing. The course is designed to develop an understanding of the marketing function and the application of marketing principles to the marketing of services, industrial and consumer goods, and not-for-profit organisations.
There are no offerings currently available for this course
Page authorised by Director, Student Administration