Dr Elena Maydell staff profile picture

Contact details +64 (06) 356 9099  ext. 63550

Dr Elena Maydell

Senior Tutor in Communications and Public Relations

School of Communication, Journalism and Marketing

Ph.D. Victoria University of Wellington

Research Expertise

Research Interests

Identity Studies, Public Relations, Media Studies, Cross-cultural Communication, Minority Discourse, Immigration Studies, Discourse Theory, Research Methods


21st Century Citizenship

Area of Expertise

Field of research codes
Communication and Media Studies (200100): Cultural Studies (200200): Languages, Communication And Culture (200000): Multicultural, Intercultural and Cross-cultural Studies (200209)

Research Outputs


Maydell, E., & Zafra, N. (2018). Facing the information void: A case study of Malaysia Airlines’ media relations and crisis communication during the MH370 disaster. Asia Pacific Public Relations Journal. 19, 41-65
[Journal article]Authored by: Maydell, E.
Maydell, E. (2018). ‘It just seemed like your normal domestic violence’: ethnic stereotypes in print media coverage of child abuse in New Zealand. Media, Culture and Society. 40(5), 707-724
[Journal article]Authored by: Maydell, E.
Tuffin, K., Brittain, E., & Maydell, E. (2018). Psychology, community, and the recovering racist. Journal of Community and Applied Social Psychology. 28(4), 272-283
[Journal article]Authored by: Maydell, E., Tuffin, K.
Maydell, E. (2016). We Need engineers, not russian brides: cultural stereotypes in New Zealand print media and what the engineers have to say. Communication Research and Practice. , 1-23 Retrieved from http://www.tandfonline.com/
[Journal article]Authored by: Maydell, E.
Maydell, E., & Diego-Mendoza, MS. (2014). Job-entry and on-the-job discrimination as a barrier to successful employment for immigrants in New Zealand. Communication Journal of New Zealand. 14(1), 5-34 Retrieved from https://nzca.org/journal/
[Journal article]Authored by: Maydell, E.
Maydell, E. (2010). Methodological and analytical dilemmas in autoethnographic research. Journal of Research Practice. 6(1)
[Journal article]Authored by: Maydell, E.
Maydell, E., & Wilson, MS. (2009). Identity Issues and Challenges Faced by Russian Immigrants in New Zealand. Cosmopolitan Civil Societies Journal. 1(1), 103-127
[Journal article]Authored by: Maydell, E.
Maydell, E., Masgoret, A-M., & Ward, T. (2007). Problems in Psychological and Socio-cultural Adaptation among Russian-speaking Immigrants in New Zealand. Social Policy Journal of New Zealand. 30, 178-198 Retrieved from http://www.msd.govt.nz/about-msd-and-our-work/publications-resources/journals-and-magazines/social-policy-journal/index.html
[Journal article]Authored by: Maydell, E.
Maydell, E. (2006). Multiple re-construction of identity in the case-study of an immigrant woman in New Zealand. AUSTRALIAN JOURNAL OF PSYCHOLOGY. 58, 38-38
[Journal article]Authored by: Maydell, E.


Maydell, E. (2013, December). Media Coverage of Child Abuse in Three Major New Zealand Newspapers. Presented at 4th New Zealand Discourse Conference of the APS and NZPsS. Auckland, New Zealand.
[Conference Oral Presentation]Authored by: Maydell, E.

Supervision and Teaching

Courses Coordinated

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